What are the best business pitch deck examples?
Airbnb proved there was a gap in the market
In this blog post, we take a look at 30 pitch deck examples from some of the most well known companies, and how they helped them achieve funding from investors.
So now you've got to grips with what a pitch deck is, but you may still be looking for inspiration on creating one for your own business. Below are some of the best pitch deck examples from different companies. We have outlined what made these pitch decks so successful in allowing these businesses to obtain funding and support from investors, and we hope this gives you inspiration for your own pitch deck.
This is one of the most searched-for pitch decks on the internet, with the company raising over $20,000 after three months. Online marketing company Airbnb, which provides services for homestay accommodation, provided a 14-slide pitch deck, with the business model slide proving their success. The slides helped to lay out their revenue model in a simple way that did not overcomplicate things. For example, the problem slide only listed three key bullet points to signify the issue without going into too much detail. Moreover, Airbnb proved there was a gap in the market for their service with their pitch deck, and they had a large market space they were willing to cover.PDFDownload
Tinder is one of the biggest dating apps in the world, and they managed to raise over $50 million after three rounds of pitching. In their pitch presentation (when the company was still known as MatchBox), they communicated the problem to investors in a straightforward, practical way - an excellent example of identifying the issue and telling a story about it. Tinder's solution was presented within their app, where they later explained how it works through screenshots. The pitch deck later discussed additional features being developed and the revenue opportunity.PDFDownload
The news and entertainment website BuzzFeed has quickly grown to become one of the most-read media outlets online since its launch in 2006. BuzzFeed's pitch deck consisted of 18 slides, with the company pitching the idea of advertisement as content in itself. Using advertising as a main selling point, alongside user-generated content, helped BuzzFeed stand apart from other publications at the time and is an awesome and unique idea for pitch decks. Using screenshots, they could visualise how exactly 'entertainment as content' would benefit them and prove popular with readers.PDFDownload
The success of the car-sharing app Uber has led to a significant impact on the car-sharing industry. Their first-ever pitch deck, when the company was still known as UberCab, included a whopping 25 slides, but it helped them to garner interest from investors in the future, as they raised over $1.75 million in seed funding in 2010. While their pitch had a simple design, they used a combination of text and infographics to show a gap in the market for their service. There were no charts in the pitch deck, but Uber had little growth to display then. However, this did not stop them from convincing investors to fund their idea.PDFDownload
Facebook, co-founded by Mark Zuckerberg and Eduardo Saverin, is one of the biggest social media platforms. Their original pitch deck was a media kit outlining the company's value proposition and key metrics. Facebook used their pitch presentation to highlight their revenue forecast through user engagement and growth metrics due to the business's lack of investment at the time. This helped them raise over $500,000 in angel funding to expand the website's capabilities and reach a larger audience. It is an excellent example of a business pitch that led to adequate financing. This proves that you do not always need to have the necessary financial information to back up an idea outlined in a pitch deck. Making a note of usage and audience engagement are still viable ways to show investors you have the potential to grow.PDFDownload
Foursquare is a mobile app that provides recommendations of places of interest to visit based on a user's previous browsing history. Their pitch deck was notably more prolonged than what would be usually expected, at 30 slides, but it helped the company to raise $2.6 million. The company used iPhone graphics to display how their product (app) would look on a smartphone screen and appeal to users. Despite the long text on some presentation slides, the visuals helped convince investors that their app had potential.PDFDownload
YouTube is primarily known for its video-sharing content and has over two billion users worldwide. They raised around $83.5 million in two rounds after their initial 2005 pitch, which also led to the company being acquired by Google in 2006. And their presentation is often cited as an amazing example of what pitch decks should look like. While YouTube's pitch was pretty simple, only consisting of 10 slides on a white background, it got its point across clearly, and they could show the potential of its service and what they wanted it to achieve. If you believe you have a unique product that is better than that of competitors, you will be able to sell it to investors.PDFDownload
Contently has become a popular online platform for businesses to organise content strategy. The company earned over $9 million in 2014 following their pitch deck, with the presentation having a compelling design with bold, simple text and eye-catching visuals. This pitch helped to get their message across more clearly, with Contently presenting the problem by highlighting the current issues within the market size.PDFDownload
Mint is well known for their money budgeting mobile app. Their pitch deck, which raised $31 million, made heavy usage of visuals cues to tell the story behind their company and what they were trying to achieve with their product. They made note of their competitors, market share and their team by using colourful boxes to highlight this information, drawing further attention from the audience. Unlike most other businesses, they also explained the risks behind launching their business, and the precautions they were willing to take.PDFDownload
Digital banking service Revolut were able to raise a whopping $1.7 billion after 14 rounds of pitching. Their pitch deck kept the text to a minimum while using numerous visually appealing screenshots to describe how their service works. They also used smartphone visuals to display how their app would appear to the average user while highlighting comparisons with their competition and how they planned on using the funds raised. This is a worthy example of a good startup presentation.PDFDownload
Despite the cryptocurrency market not being as big as today, Coinbse raised nearly $550 million following their pitch deck in 2012. Their 11-slide presentation relied on minimal text as they let their visuals do the talking. Showcasing data-driven arguments, they were able to generate interest in the idea of cryptocurrency. But rather than talking about their own growth for the pitch, they instead discussed the popularity of Bitcoin and why one should invest in a service made for that currency.PDFDownload
Doordash is one of the largest food-delivery services in the United States. Their pitch deck used visuals to their full advantage to highlight the concept of food delivery while outlining competitors and their shortcomings. Doordash offered to solve these issues as they explained their unique solutions alongside graphs and charts throughout the presentation to show their growth over the months since they launched. They ended the pitch by stating they had already earned $1.5 million in annualised restaurant sales they generated.PDFDownload
This is one of the best examples of a pitch deck created by a startup. Buffer is a scheduling platform that allows you to schedule posts on social media outlets such as Facebook, Twitter and LinkedIn. The company's pitch deck was an enormous success, raising $500,000 and becoming one of the first to be shared online. Buffer's founder, Joel Gascoigne, put the pitch deck online to help other startups and business owners looking for additional funding from investors.
The pitch deck was similar to Facebook's in that it emphasised the current amount of Buffer's users and the annual revenue run rate. In addition, the presentation featured slides highlighting the current problem in the industry, the market opportunity, what Buffer offers and how it differs from similar services. Each slide used a combination of bullet points, data, and research to support their argumentsPDFDownload
Dropbox is a popular file-sharing website that allows you to upload documents and attachments online, sync them to your devices, and allow others to download them. Founded in 2007, the company quickly acquired $1.2 million following its pitch deck that year. The text was in bullet points, signifying the growing problem and its solution in a simple manner. At the same time, the presentation also used rhetorical questions at the top of the slides to engage the audience and convince them that investing in this company would be worthwhile. Accompanied by visuals and screenshots showcasing their website, Dropbox were able to convince investors of the worth of their service. In particular, on the competitors slide, they used a chart to highlight how they had many benefits that were missing from other rival file-sharing platforms, making for a good example of pitch decks that can be unique in appealing to investors.PDFDownload
Intercom is best known for its business messaging services, allowing companies to chat with employees and clients. Their PowerPoint presentation featured a rather simple-looking but effective design. The first slide showed the brand's then-logo, adding a sense of personality to the company and highlighted key points in bold text on later slides. Little visuals were used in the presentation, but the simple layout on a pale sky-blue background and a funky-looking font used for each slide title allowed Intercom to connect with investors and convey their message.PDFDownload
Formerly known as SEOMoz, the company specialises in SEO (search engine optimisation) software. They quickly convinced investors by using their mascot, an animated robot, as part of their pitch deck. This is a brilliant example of persuading an investor to take notice of your company through a PowerPoint presentation. While the presentation featured 36 slides, it kept the audience engaged throughout due to the use of colourful charts and infographics, the presence of the mascot and cartoon illustrations showcasing the character Calvin, from the comic strip Calvin and Hobbes, running rampage through a city. While seemingly appearing as a fun presentation of information, Moz used this to their advantage to describe the company's aims and current statistics, showing how useful they can be for the industry.PDFDownload
Crunchbase is a database that allows one to research and learn more about startup companies, with information on acquisitions, funding data and leadership positions. Their Series C pitch deck raised around $30 million and consisted of 13 slides. The second and third slides used an image of an iceberg to highlight the problem at hand and how they were willing to resolve it. Helping to tell a story using imagery as part of a pitch deck is a great example of using presentation slides to your advantage to win over an investor. Later slides also used eye-catching diagrams to showcase important information such as growth, revenue and teammates while using as little text as possible.PDFDownload
Formerly known as TransferWise, they are one of the most popular money transfer services online. Their 2012 pitch deck helped them raise $1.3 million in funds. Although it may just look like a typical PowerPoint presentation, it showed that the company was willing to get to the point when displaying important information. For example, text was displayed in the presentation in simple sentences and bullet points, with diagrams and charts. At the same time, photos of the company's co-founders helped to build a sense of identity. Wise also described their short-term and long-term priorities, allowing investors to see their roadmap.PDFDownload
Previously ScriptDash, Alto introduced the idea of a digital pharmacy in 2014, which was practically unheard of at the time. Their pitch deck is a notably shorter example compared to other companies, but sometimes, keeping the information concise is vital to winning over investors and securing another meeting. Across 14 slides, they used a small amount of text alongside visuals to get across their product, how it works and why the time is right to launch it.PDFDownload
A popular e-commerce company specialising in home furniture, Wayfair's 2015 pitch deck is incredibly comprehensive and full of data and images that align with the brand's style and vision. For example, charts and graphs outlined their primary target audience and current revenue. At the same time, they clearly understood their customer's shopping behaviour and how they would tailor the website to suit their needs. So if you have a large amount of data you can use to your advantage, don't be afraid to use it, as this is a practical example of a successful pitchbook.PDFDownload
Sickweather describes itself as “the largest illness crowdsourcing community of its kind”. They use real-time alerts to detect when someone has entered a so-called “sick zone” and may be exposing themselves to illness. Their pitch deck placed emphasis on graphs and charts, signifying the growth the company had already made. This also meant investors did not have to try and calculate the data themselves, as it was already provided for them. The pitch deck also interspersed images alongside infographics to highlight their points. Overall, this helped Sickweather to raise $2.6 million.PDFDownload
Kickfolio helps publishers promote their apps through interactive phone app demos embedded onto any webpage. In their pitch deck, they used minimal text across the 14 slides, preferring to rely on images to showcase their services. The big graphs highlighted the brand's continued growth and metrics, eagerly convincing investors that this was a worthy investment.PDFDownload
Yalochat is an AI (artificial intelligence) platform allowing companies to interact with customers in conversational commerce through messaging apps. Their pitch deck heavily used icons to outline their service and the points being made and introduce team members, adding context to the issues they were describing. Pitchbooks that emphasise icons over text are great examples of successful ones. Charts and graphs also showed Yalochat's aim to solve the problem at hand, helping them to raise $15 million in Series B funding.PDFDownload
An online learning resource for students, Studysmarter raised $15 million by showcasing to investors how vital their product will be in a post-COVID world. Their pitch deck slides featured a consistent layout design, with animated visuals interspersed with bullet points to get their message across to various target demographics.PDFDownload
Front, an online communication hub for businesses to establish connections with customers, showed investors their problems efficiently, using flow charts. This helped to visualise the issue at hand rather than explain it through text. Additional screenshots showcasing Front's services as a solution were enough to convince investors, while graphs highlighted their revenue and growth model. This helped Front raise $66 million during Series B.PDFDownload
Crema.co is a coffee-based subscription service offering customers a monthly subscription to receive caffeinated drinks from different brands to their homes. Unlike many other business pitch decks, which are simply PowerPoint presentations with a colourful background, Crema used a series of photos with a similar colour palette, keeping with the 'coffee' theme. This helped keep the layout of the presentation consistent, all while it was accompanied by pie charts, screenshots and text highlighting Crema's current market and revenue.PDFDownload
A provider of coworking spaces for businesses, WeWork raised a staggering $5 billion from their pitch deck. The second slide introduced the company's key metrics, ensuring they were front and centre for investors to digest. Most other companies would wait until the end of a pitch deck to include such information. Having this information right from the get-go would have given investors a better idea of whether or not to finance this pitch.PDFDownload
Mattermark, which offers software to help marketing and sales professionals track information regarding business prospects, raised $17.2 million alone from their second pitch, and it was all thanks to a unique method that involved using screenshots of Google searches during the presentation to demonstrate the main problem. While it may seem like common sense to show someone googling a problem to find the answer, this was able to highlight the undermining issue of how unorganised SAAS reporting was at the time. Further slides saw Mattermark use the 'rule of three', as they emphasised the most critical data points without overwhelming the audience.
One of the most successful automobile companies in the world, Tesla provided a sleek design for their pitch deck, which would draw attention from a mile away. They emphasised their team greatly during the presentation, including Elon Musk as their then-CEO, while highlighting their strengths and skills. Tesla then showed off their collaborations with other brands, including Toyota and Panasonic. Tesla spent most of the pitch deck highlighting the good in the company, which was enough to convince investors to fund them.PDFDownload
We hope this helped you better understand great examples of pitch decks and how they have massively helped more prominent companies. Each pitch deck for the businesses listed above, including Airbnb, Uber, Facebook and more, is available to download as a PDF.